Elevating Mass Timber with Mass Casitas
Mass Casitas, an innovative housing initiative by Hacienda CDC, addresses Oregon's affordable housing crisis. A brand identity and marketing strategy were developed to promote the program through creative storytelling, video production, and securing press mentions, including coverage in the Associated Press and Oregon Business Journal.
An integrated marketing strategy featured videos showcasing the positive impact on residents, shared via social media and presentations to stakeholders. Creative storytelling highlighted residents' journeys, building emotional connections and engagement through various media channels. These efforts helped secure funding, promote the program's success, and raise awareness of its mission.
