Strategic Growth Leadership at Brown & Brown
Brown & Brown, Inc., a leading insurance brokerage firm based in Daytona Beach, Florida, operates in the U.S. and over 300 locations worldwide. Recognized for its ethical practices, the company has been named one of the "World's Most Ethical Companies" by the Ethisphere Institute for 12 consecutive years.
Marketing efforts targeted new acquisition prospects through integrated campaigns, utilizing advertising, industry publications, and content marketing. CRM and lead management processes were optimized, resulting in $4.8 million in acquired revenue within eight months. Strategic communication materials and training programs were developed to enhance leadership capacity, while a department-wide SharePoint migration ensured the team’s readiness for success on the new platform.
