Driving Donor Engagement with Camp Fire Columbia
At Camp Fire Columbia, key initiatives were led to enhance the organization's impact, including the "Kids Are The Now" campaign, which developed a brand identity and messaging strategy to engage donors. Efforts to re-engage over 600 lapsed donors and a new fundraising strategy led to a 10% increase in giving in 2019 and 44% in 2020, while grant and corporate giving raised $1.4 million.
Creative direction for 2020 and 2021 fundraising events boosted individual and corporate gifts by 21%. Storytelling and video production highlighted program impact, increasing engagement across digital channels. Participation in the Fundraising Committee and Equity Taskforce reinforced a commitment to equity and social justice.
