Revitalizing Events at The Portland Mercado
As the lead event producer and social media manager for Portland Mercado, post-COVID marketing and event production were spearheaded for one of Portland's iconic food markets, reaching an audience of over 35k. In 2022, creative direction for social media, website management, and event design supported 15 events, from cultural celebrations to food festivals, re-engaging a diverse audience.
Collaboration with 65 vendors and coordination of 20 artists enhanced the market experience. Social media management increased engagement by 23%, solidifying Portland Mercado's reputation as a vibrant community hub and destination for authentic Latin American cuisine.
